Marketing Cloud Next: Salesforce has removed the boundaries between sales, service, and marketing
Marketing Cloud Next marks a fundamental shift in how marketing, sales, and service operate inside Salesforce CRM. Historically, these functions evolved as separate worlds, each with its own tools, processes, and data. This new approach moves marketing directly into the CRM core and reshapes how organizations work with customers across the entire lifecycle. To understand what this […]
Business Benefits of CDP Platforms: Why They Are the Key to Modern Customer Engagement
A few years ago, most companies were still managing customer data in separate, disconnected systems. Typically, this meant a CRM system for customer relationship management, a data warehouse (DWH) for historical data, web analytics tools, and communication platforms such as email. This siloed approach made sense back when digital channels were less developed and customer interaction was […]
Enehano Expands into the Netherlands with New Independent Branch, Strengthening European Footprint
Prague/Amsterdam, September 1, 2025 – Enehano, a leading Salesforce consultancy and part of the Czech tech group Synequs, announced the launch of its first independent branch outside the Czech Republic. Operating under the brand Enehano NL, the new entity marks a significant milestone in the company’s international growth strategy. Building on its experience delivering cross-border transformation projects […]
Solve 40% More Requests With AI Without Writing a Single Line of Code
An AI agent that can independently complete tasks, process data across systems, and knows when to involve a human. Not a concept. Not a prototype. A working solution already used in real operations today. Piotr Lobaczewski, Regional Leader at Salesforce, spoke about the future of AI in business during his keynote at our Digital Transformation Summit 2025. Even though […]
Modern Contact Centers: From Volume Handling to Relationship Building
Many companies today face overloaded contact centers, rising service expectations and complex customer journeys spread across disconnected channels. Support teams are stretched thin and still expected to deliver fast, seamless and personalized service. How can companies serve hundreds of thousands or even millions of customers efficiently through their contact centers? It is not just about […]
Salesforce Marketing Automation Pays for Itself
Marketing automation, a technology that manages the marketing process and campaigns across multiple channels automatically, is proven to be a transformative business tool. Marketing automation has fully capable customization tools to set messages, workflows, templates, and instructions to achieve better company results. What does Marketing Automation do? At a basic level, marketing automation is designed to streamline […]
5 Mistakes to Avoid when Implementing Sales Cloud
Avoid these mistakes to get the maximum ROI when implementing the #1 solution on the market, Sales Cloud by Salesforce. Don’t throw a shot in the dark and avoid these mistakes to ensure your company grows. 1. Thinking you can do it alone Sales Cloud is anything but a basic CRM. To make this program useful for your company […]
Data-driven DPD is not afraid of digitization. What did transformation bring to its business and customer service?
At our Digital Transformation Summit, Jiří Mach, the CEO of Enehano, had a great opportunity to interview the CIO of DPD. Even after more than 1,5 years of cooperation (not only) on CRM implementation, Jiří learnt a lot of new information and impressions, which he will share with you in the following interview. DPD is a well-known company […]
Omnichannel – a buzzword or a popular Salesforce tool?
Today, the term omnichannel is used everywhere, we know – or at least think we know– what it means, but it would be very difficult to find just one perfect definition. Omnichannel as a term represents a strategy, a comprehensive approach, whose aim is to communicate efficiently with a client through all available channels. To share information with the client in an interconnected […]
3 Things to Consider When Scaling Your Business
Growing your business starts with knowing the right time to scale up, and understanding your scalability is a crucial first step in doing so. Keep these few things in mind when reconsidering your own scalability to ensure you set off on the right foot. 1. Know how to track your progress Before scaling up to […]