Heureka Group
„The unification of CRM systems simplified processes across five markets and sped up data processing. Thanks to Salesforce, we have a centralized view of B2B customers and better understand their needs.“
Jiří Svoboda
Group Head of Ad Tech & CRM
Salesforce at Heureka Group: Five countries, one CRM, more efficient management.
Heureka Group previously managed diverse CRM solutions across five markets and products, which hindered effective group management and centralized reporting.
The implementation of the unified Salesforce CRM system enabled the creation of a 360° view of the customer, harmonized business processes, and prepared the data foundation for reporting.
Choosing Enehano as a partner was crucial due to their experience and ability to deliver the project on time and within budget.
In the first phase, the solution was successfully launched in the Czech Republic and Slovakia, and is now ready for expansion to other markets.
Unified CRM for 5 markets.
Unification of legacy CRM solutions and data migration.
Delivered in 9 months.
„We expect an increase in efficiency from the implementation of Salesforce CRM, where key to success is system adoption among users not only at the executive level but also in reporting. In addition to intensive training and continuous development, we support adoption through integration with other tools such as Slack, ERP, email, and more.”
Jiří Svoboda
Group Head of Ad Tech & CRM
The greatest benefits of digital transformation.
360° view of the customer
Unified business processes from lead to invoicing
Centralized data repository for reporting
Consolidation of applications onto a unified CRM platform
Unified product catalog across the group
More accurate sales forecasting for different levels of the organization
Significant simplification of group sales execution
Unified record of customer interactions
Identification of opportunities for further development of the Salesforce platform
About Heureka Group
Heureka Group is the largest shopping advisor and price comparison website in the Czech Republic and Central Europe, serving millions of customers. Its strategy is to use modern technologies and analytical tools to provide the most accurate and up-to-date information about products and prices, helping consumers make informed decisions when shopping online.
Headquarters
Prague
Industry
E-commerce, price comparison tool
Number of Employees
500
Annual revenue
2,1 mld. CZK
Website
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