Equa Bank
"Given how far we've advanced our marketing and the potential Marketing Cloud holds, I must say that after all our experiences, we would choose to implement Marketing Cloud again."
Ondřej Ševeček
HEAD OF CRM
Replacing CMS with Salesforce Marketing Cloud at Equa Bank
In 2020, Equa Bank chose Enehano Solutions to completely replace its existing CMS with Salesforce Marketing Cloud. Thanks to the long-term collaboration between Equa Bank and Enehano, where Enehano delivered the original CMT (Campaign Management Tool) solution, Equa Bank decided on Salesforce’s Marketing Cloud as a suitable successor to Unica IBM, UBX, and Acoustic.
Delivery within 12 months
Preparation of cloud infrastructure
Marketing Cloud configuration
"Given how far we've advanced our marketing and the potential Marketing Cloud holds, I must say that after all our experiences, we would choose to implement Marketing Cloud again."
Ondřej Ševeček
HEAD OF CRM
Key benefits of digital transformation
Data Stored in the Cloud
The entire database is encrypted in Salesforce.
Configuration of Customer Journeys
Aids in further communication.
Acceleration of Campaign Deployment
Thanks to an easily configurable environment of email, SMS, or push templates.
Omnichannel Marketing
Prevents customer overload with informational emails.
Integration with Google Ads
Allows for evaluation of advertising campaign effectiveness.
Automatic Upgrades
Available three times a year for all Salesforce customers.
About Equa Bank
Equa Bank offered personal and business banking services to approximately 450,000 clients in the Czech Republic. These services included checking and savings accounts, multi-currency payment cards, mortgages, term deposits, consumer loans, insurance, and business loans. It had 50 branches in the Czech Republic. In 2022, Equa Bank was acquired by Raiffeisenbank.
Headquarters
Prague
Industry
Banking
Number of Employees
504
Annual revenue
107.66 million USD
Website
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Consultation with the expert
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