Enterprise Digital Transformation Podcast is an interview-based podcast hosted by Jan Kartusek, Enterprise Sales Director at Enehano.
Jan interviews top enterprise executives who share with him their insights about digital transformation, CRM, omnichannel digital marketing, sales or service process automation, or customer experience programs that they've implemented at their enterprise companies.
Jan speaks with Malin Marker Persson who's a Chief Digital Officer at Akademikernes A-kasse which is Denmark's largest unemployment insurance fund for academics. Listen as Malin talks about successful examples of digital transformation that she implemented using LMS platform, AI chatbots, Speech analytics for contact centers and much more. She’s also going to talk about how she organizes digital communication with over 250K members, and what's her advice to someone who is just thinking about digital transformation.
Vegar Wikhammer Heir is a Chief Commercial Officer at Vipps, which is a Norweigan mobile payment leader. We've discussed how they use Salesforce and more specifically their marketing cloud to automate the merchant acquisition, what is the structure of their sales team and how are they planning to expand outside of Norway.
Petr Sramek is a Salesforce efficiency manager (SFE) in the Commercial banking department at Moneta Money Bank which servers around 1 Million clients today. What are the best practices of using Salesforce Sales Cloud? Find out more about how Moneta Money Bank benefits from Security – Salesforce shield experience, Lightning transition and de-customization story, Tableau CRM or myTrailead they use for onboarding.
Chris Williams is a digital transformation consultant who typically works at a strategic level with Directors and the C-Suite helping to drive and shape Digital strategy, build innovation capabilities, and drive transformation. Today he's going to talk about why over 70% of digital transformation projects fail, and what are the 6 pillars of a successful digital transformation.
Jan speaks with Mark Olding the CMO at an industrial automation company from Italy, Exor International. Listen as Mark talks about what's the difference between a CMO and a marketing manager, what are the unique marketing challenges in the industrial automation space, and what's his 5-year marketing plan for the company.
Michael Custers is a Chief Marketing Officer at SD Worx, which is a leading European payroll service provider that helps its clients to harmonize the entire management of international employment. In this episode, we are going to discuss the competitive advantage of SD Worx services versus services that small local payroll companies provide, and how cloud technologies lead to faster adoption of payroll software among all types of companies.