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“Every digital transformation is going to begin and end with the customer, and I can see that in the minds of every CEO I talk to.”

Marc Benioff | CEO | Salesforce

The pace of digital transformation of financial institutions and fintech companies has accelerated enormously over the past year, especially in the Nordic region. Those who had only contemplated change have finally decided to go for it and those who did not admit how important this change was are now following recent trends and get ready for transformation.

Let’s meet on the 28 April and get inspired by Nordic financial business leaders, who are ready to share their experience and discuss opportunities and dangers of the digital world.

Nordic Financial Digital Transformation Summit is intended for:
  • Banks, insurance companies and fintechs from the Nordics that are interested in digitalization with the goal of improving customer experience.
  • All those who want to learn more about Salesforce and latest CRM trends
  • All those who wish to boost their business performance.

And especially for C-level executives, and business professionals from the area of marketing, sales, CRM & IT.



The Czech Stage

The International Stage

14:30 - 15:00

Salesforce keynote

15:00 - 15:30

15:30 - 16:00

16:15 - 16:45

16:45 - 17:15

17:15 - 18:00


18:00 a dál     

3, 2, 1, go! Get ready for a group jump & evening networking in the sunset.                               

09:15 - 09:30

Opening statement

Jan Kartusek
Sales Director
Enehano Solutions
09:30 - 09:55
Corporate API landspace

API Banking is emerging as a new way for corporates to increase automation and digitalization of their key processes. What are Nordea’s insights on where the efficiencies of moving to real time are gained?

Liisa Kanniainen
VP Strategic Partner Digital Banking CBB
Liisa Kanniainen is a digital banking strategist and experienced public speaker with over 20 years of frontline experience.

Her leadership roles cover digital development, strategic sales, innovation, industry-level business development, strategy & vision work, and pioneering product development & product management at Nordea, Mobey Forum and Nokia. She has in-depth knowledge on digital corporate banking, access management, Open Banking, PSD2, API-based business models, cash management, e/m-commerce and mobile payments. Currently she leads strategic API- and authorization related projects in Nordea’s Business Banking COO unit, such as formulating next generation API-based service framework for corporate customers.

Co-creation with customers and understanding the needs of even the most complex customers has always been a key value for her. She holds an MSc degree in Economics.
10:20 - 10:45
The value of transferring data ownership from the company to the client

How modern technology and an innovative approach to data management can remove a lot of the GDPR responsibilities.

New software solutions allow you to access and verify your client's or employee's sensitive data (passport and similar) and be able to document and prove it many years after the relationship has ended - without having to hold and store it. Fully compliant with GDPR and anti-money laundry legislations. Besides the GDPR aspect, you'll learn about the many other benefits that come with this approach that can give you a competitive advantage and save time on otherwise cumbersome procedures.

Christine Gouchault
New Banking
Christine has +15 years of professional experience with b2b sales, recruitment, people development processes and entrepreneurship.

Today Christine leads New Banking, which enables companies to safely exchange information in a compliant and transparent way, while utilizing blockchain technology as a means of providing high security, transparency, and scalability of asset transactions.
09:55 - 10:20
From Lead to Sale

The Do’s and Don’t of using Salesforce CRM as an insurance company.

Bo Ritzau Frydensberg
Product Owner
Alm Brand
Bo has 20 years experience within Customer Relationship Management (CRM) and project/program management.

He has successfully implemented CRM projects for large companies in Denmark and Europe and currently serves as a Salesforce Product Owner at Alm Brand.
10:45 - 11:05
From digital to digital. Does transformation end?
Salesforce CRM as a handy tool to run and automate processes you thought never existed.
Julija Varneckiené
Director of Operations

Julija has 15 years of experience developing systems and processes in Scandinavian companies (Kesko, If P&C Insurance, Ferratum/CapitalBox). Main focus of her is on process automation and optimization in order to scale company efficiency, bridging business and IT.
I want to register

What will the Nordic Financial Digital Transformation Summit look like?
Due to COVID-19 restrictions, we will be hosting the event through our interactive online platform. Each speaker will have a 20 minute presentation on a given topic with a 5 minute Q&A discussion afterwards.

What will you get after the summit?
- recording of the whole event
- list of attendees with contact details to network

What do I need to join?
You will need a laptop/PC or phone with internet connection. We will send you an email with the instructions to join the online platform a few days before the event.



Due to COVID-19 restrictions, we will be hosting the event through our interactive online platform. Each speaker will have a 20 minute presentation on a given topic with a 5 minute Q&A discussion afterwards.


When and how will we meet?

Thursday 13 May

We’ll kick off at 14:30, but we recommend you to connect at 14:15 at the latest so that we have enough time to test the connection.

How will we meet as we can’t meet in person?

We’re very sad that we can’t meet face to face, but we have the second best and fun alternative for you.

First, you will change into an avatar and then (ca. at 14:15), you will land on Hawaii (in Confer-O-Matic virtual environment) where you can explore all the nooks. Your avatar can visit:

the Czech or the international stage I personalized consultation stands I chat zones, and much more

What do I need to join?

You will need a laptop/PC with internet connection. To join the 3D world, you will download a secured app. We will send you all the instructions later on. We recommend you to use your mouse to move around the island in an easier way.

We recommend you to switch off your VPN.

If you want to watch the lectures online, you can do so on this website (via PC, laptop, phone or tablet)

Can I actively participate?

Definitely. We wouldn’t want you to miss out on that We will simulate a live event where you can:

· ask questions related to the lectures;

· discuss in stands with experts and even talk about topics not mentioned in the lecture;

· talk to and meet other participants;

Can I select just one lecture or do I need to attend the entire conference?

You can also attend only the lectures of your choice. In case you need help "to find your way", don’t hesitate and stop by at Enehano stand in the 3D world. The organizers will be happy to help.

Already interested in a consultation? Please get in touch at sales@enehano.cz

How do I log in to Confer-O-Matic virtual world?

A week before the event, we will send you detailed instructions on how to reach the Confer-o-matic island. The process is simple and consists of just a few steps, just like when you download any other app

Can I watch DTS outside the 3D world?

Sure. Although we think it’s more fun to enter the virtual environment, we have a plan B – you can watch live streaming available on the event website.

The streaming link will be provided a week before the event.

Can I use the phone to join?

Yes, you can watch the live streaming of lectures during the entire event via the phone or tablet. Unfortunately, you can’t use these devices to join the 3D world.