In Sales or Service Cloud reports and dashboards provide immediate insight into metrics that are important to your business, including team performance, lead volume, or conversion rate. At first glance, this also resembles Tableau CRM in its behavior, but the difference is mainly in the additional functionalities. Tableau CRM is designed so that everyone can get the information they need on their own, so it can offer completely new insights into your processes, customers, or the steps you need to take to increase productivity. Tableau CRM can also help you find trends or discover new opportunities that have been hidden from you until now. Using Tableau CRM, you can also work with external data, which native Salesforce reporting does not allow.