Have a crystal ball and see what will happen in the market in a few years.This is perhaps one of the greatest wishes of professionals not only from marketing, but also business or HR. Aside from the magic of fairy tales, the best indicator of the future of the world is the development in America, which is a few years ahead of the rest of the world.
Few professional disciplines have built up as many reputations and myths as the world of information technology in such a short lifetime. Nevertheless, the times of exclusively introverted skinny kids with glasses and pale faces are long gone. The field is undergoing transformation and new people are coming into it who are totally beyond the original stereotypes. How do companies respond to these changes, and what does the rest of the Czech nation think of the techie lifestyle?