Case Study
20% More MQLs
Streaming sales & marketing in one
30% Shorter Sales Cycle
By Automation and personalization in communication
50% Less Costs
for marketing assets preparation

Challenge

we faced together

Flowmon Networks wanted to offer existing and potential clients a consistent and personalized experience across all communication channels by automating every aspect of the customer journey, from customized emails to contact with a sales rep who has a history of the customer’s interactions and transactions in CRM system. This included continuous enrichment of each customer profile via marketing automation as well as automating processes like lead management and scoring business opportunities.   

Our Approach

How did we tackle the challenge

1. Integrate Pardot marketing automation into existing Salesforce CRM

2. Use lead nurturing campaign in Pardot Engagement Studio for lifecycle marketing communication

3. Enrich customer profiles with behavioral data from platforms like Google Ads

4. Integrate Pardot with Google Ads to evaluate the effectiveness of ad campaigns

5. Apply Pardot’s B2B Marketing Analytics for modeling marketing attributes

“We were worried about implementing such a complex, multi-faceted solution into our business practices. But Enehano’s speed, proficiency and professionalism put us totally at ease. We hit all our goals and were able to scale fast thanks to Enehano! ”

Jan Zimovčák
Digital Marketing Specialist at Flowmon Networks

Business Outcome

case in detials

Streamlining sales & marketing into one platform resulted in 20% more MQLs  

Shorten sales cycle by 30% thanks to automation and personalized communication

Decreasing costs of marketing assets preparation by 50%

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