Salesforce vs. Hubspot: Which One is Right for you?

January 10, 2019
May 22, 2020

Both CRMs are great options for companies who wish to manage customer relationships. However, each one has benefits for certain companies over others. So which is the right fit for you? This article will help you decide just that!


A better solution for smaller companies

1) The basic version is FREE!

HubSpot is free to use for unlimited users.

HubSpot’s CRM works as a free enhancement to the main software for sales and marketing teams. HubSpot’s CRM Free covers contact management, deal and task management, and integrations with social and email to track interactions with leads. As a free application, this is the perfect solution for small companies who are looking for basic automation.

(However, if you want full access to all the email tools, LIVE messages, booking tool, etc., you’re looking at $50/mo per user with no user minimum. However, this paid version can not be customized based on all needs of clients, while Salesforce enables all possible customizations.)

2) Clearer interface that’s easier to navigate

Hubspot has a cleaner screen that makes it easy for smaller businesses to use. It doesn’t require a huge investment to get familiar with the program. Salesforce takes more time to get familiar with, with a much more complex screen with tabs and buttons that is easy to get lost in at first. Once you learn Salesforce flow, you have access to better automation processes and complex statistics, but there is a learning period.


3. More personal features for smaller companies

HubSpot allows your business to be more personable when reaching out to customers. For example:

Email Sequences: With HubSpot you can send your prospects emails directly from your sales rep instead of from a marketing software that says “unsubscribe” at the bottom.

This is a great feature for smaller companies, but unrealistic for companies with thousands of clients.


A better solution for growing companies: mainly those expanding abroad & larger companies

1) Salesforce has more complex features and higher security

Salesforce’s CRM forms the core platform that the company’s thousands of apps, integrations, and features interact with.

Salesforce is not in any way a basic CRM. Companies love it because of its customizability and the extensive network of add-ons for sales, marketing, customer service, platform as a service, and so much more. The basic component of the CRM is contact and account management with the ability to record contact and conversation details in a central hub. Project management, revenue and lead goals, and reporting are superior to HubSpot’s basic features.

When it comes to security, the cloud may well be the most secure place to store data, and when it comes to the cloud, no platform is better protected than Salesforce

Salesforce continuously protects the safety of its clients’ information. In fact, it has been certified to comply with a number of international standards, including PCI DSS, FISMA, ISO/IEC 27001:2005, SAS 70 Type II, SysTrust, and Eu-US and Swiss-US Safe Harbor.

2) Larger Return on Investment

Salesforce isn’t free, but you get a larger return on investment than you do if you have to pay for all add on features in HubSpot.

“Salesforce allows my team and I to use the tools the way we want. Most other CRM packages are static and do not allow for customization or 3rd party apps. With the open source platform, I’m able to take advantage of working with apps that provide tools our team can implement and use to make a difference. We have been able to eliminate the additional time and man power to create routine reports that are generated inside of Salesforce.”- Salesforce customer

Here’s how Salesforce payment works: (Salesforce pricing is based on a 5-user minimum + the add-ons you buy. Starter: $25/month. Professional: $75/month. Enterprise for $150 per month. Unlimited for $300 per month.)

3) Easier to find developers

Being one of the most popular CRM solutions means it is easier to find developers who already know how to use the software. This means that your own employees don’t have to invest time figuring out the complex system.

4) More Functionalities

Salesforce has more functions, with its various clouds and platforms customizable to your business.

“Salesforce is more than a company or product (CRM). Salesforce has created an entire Ecosystem where individuals and companies can forge careers and revenue streams. I can’t express how proud I am to be part of the Salesforce culture. The Salesforce corporate values are incredible and inspiring. Finally, as a CRM — there is no better option available and I know Salesforce will continue to innovate not only to maintain market share — but to provide the best service for it’s customers.”- Salesforce customer

5) More User Friendly Mobile App

Salesforce has a mobile app that is easy for customers to navigate and complete their tasks. Get vital information anywhere on the go to collaborate, pull up sales, organize tasks, send messages, and close deals with this easy to use app.

This app results in:

(* Source: Salesforce Customer Relationship Survey conducted from March 2014 to August 2016.)

To sum it up, both options are great CRMs but depending on your company’s needs, one may be a better fit than the other.

If you are a smaller company that does not need many adjustments choose HubSpot. If you are expanding abroad or part of a growing company that wants to fully automate processes, Salesforce is your choice!

Enehano can help you choose what fits best for you!

Shoot Zuzana an email at!

Published by Danielle Nelson: Marketing Strategy and Content Creator at Enehano Solutions.

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