How to market your Solution at AppExchange?

May 15, 2019
June 6, 2019
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Are you thinking about launching your app on AppExchange? Or maybe you already have and are struggling to sell? Here are 8 tips on how to successfully market your solution to this valuable marketplace.

1) Know your target audience

The first thing that you should know when creating a marketing plan is to know who you are targeting. This is the most critical task before you start anything else.

You should know who your app is for, what interests them, and what will catch their eye when browsing on the AppExchange. This way you can develop a marketing strategy to attract those specific consumers, and you won’t waste time targeting an audience that has no use for your product.

2) Look into AMP (The AppExchange Marketing Program)

If creating your own marketing plan is too daunting of a task to do all on your own, reach out to outside sources for help. These paid programs will help you gain exposure on a much wider scale than would be possible for your company and accelerate the sales process.

The AMP (The AppExchange Marketing Program) is a great resource for companies who are launching their app on AppExchange. This Program will guide your company in launching and marketing your app in the marketplace. They will help you gain listing traffic, leads, and awareness in the marketplace.

They will help you create product demos, app-talks, generate leads, category promotion listing, features on The Exchange (AppExchange’s digital magazine), and more! Check out this page to learn more about this program!

If you are marketing on your own there are still valuable marketing tools you can gain from reading about AMP. Read on for some of our highlights for marketing your app on AppExchange.

3) Include a Product Demo

To make the customer interested in your app, they have to understand what your solution is and how to use it. By creating a product demo, you will be able to close more sales as customers will have a greater understanding of how your product will be useful to them!

4) Don’t forget to connect your social media!

Post on your other social media accounts, including your LinkedIn, Twitter, Facebook, and Instagram to promote your app and reach a wider audience. By marketing your app on multiple platforms you will have a much wider reach and gain interest from key stakeholders you won’t reach simply on the AppExchange.

5) Network, Network, Network

Never underestimate the power of networking. You will be surprised by how many new customers you can reach by talking about your solution in person. Step out of the social media bubble and reach out to people face to face. Go to conferences to meet up with people within the tech community. Here are two valuable events to look into:

  • Dreamforce and World Tours– These Salesforce-specific events help you connect face to face with Salesforce customers and leaders. Check out the Eventspage on the Salesforce Partner Community to keep an eye out for these events.

employees at Dreamforce this year, 2018.EnehanoOne of our

  • Industry conferences- Salesforce provides funds for industry events, and promoting your product through these conferences can be extremely valuable.

Building your network through social media and events will help you spread the word about your app exponentially.

6) Build Valuable Case Studies

Showing your customers measurable results of what your app can do for a company can increase your sales exponentially. Providing a case study in your listing will help your app gain credibility. People are more likely to trust a product when it has been tested and proven successful.

7) Collect Reviews

Collect Reviews on your app to gain credibility to new users. Reviews are a powerful tool that should never be underestimated. By encouraging clients to leave reviews on your app, you will build a solid reputation and market your product.

8) The Work is Never Over

Recognize that selling and marketing your app is a continuous project that never stops. Always look out for new opportunities to give your product a platform. Whether that be within your social media pages, at a business conference, or with an old friend, continuing to spread the word about your product is crucial to your app’s success.

Follow these 8 tips to speed up and enhance your marketing process. Marketing your app on AppExchange is valuable to gaining traction, building a customer base, and improving your product.

Have more questions about how to market your app on AppExchange? Shoot Zuzana an email and she will answer all of them!

Published by Danielle Nelson: Marketing Strategy and Content Creator at Enehano Solutions.

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