Marketing Cloud is Salesforce's platform that enables businesses to personally engage with their customers by creating data-driven, personalized customer journeys across multiple channels. It helps you automate your marketing strategies. Marketers can quickly create and tailor content specific to each customer across different channels: email marketing, social media, mobile, online advertising, branch or industry-specific channels, such as ATMs, etc. It leverages one platform so businesses can provide a consistent, cohesive customer experience.

Challenge#1 is “Connecting information from multiple sources”. 

One of the challenges our customers are facing is connecting information from multiple sources. There are many tools and many systems that are being used by businesses, such as data lakes, transactional systems, loyalty systems, etc. They all contain a small piece of data about your customers. Marketing Cloud allows you to take all the pieces of information from different sources and put them together to obtain a single unified vision of the customer.

Challenge #2 is “Personalization”. 

The question that many companies ask is how to provide a better and consistent customer experience. Marketing Cloud helps you understand what your customers like, what they don't like, what are their interests, or what are their preferred ways of communication and interaction with your brand.

Challenge #3 is “Prediction of consumer's behavior”. 

You can utilize Einstein AI to understand and predict customer behavior based on their previous engagement. It helps you personalize every interaction. Einstein for Marketing Cloud provides insights and data to improve the relevance of your content and adjust the timing of your marketing activities.   

Once you understand your customers you can decide how and when you're going to contact them, how the content could vary for each customer.  As they proceed through their journey you can adjust their path based on their current and predicted behavior.  

You can also find new customers which are similar to your clients and capture their interests to be ready to engage with them at the right time through the right channel.  

Do you want to level up your marketing automation, attract your potential customers and build a strong relationship with them?  Let us know and we will provide you with a quick demo at email Jan.Kartusek@enehano.com.

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