What did the transformation of sales and customer service bring to DPD?
Until 2020, DPD used a custom-built CRM system, which, due to its business requirements and growing operations, was no longer adequate.
Pain Points:
Among the biggest shortcomings identified were the lack of a comprehensive overview of clients for the Account Management team, the absence of integration between sales channels (pipeline) in one unified system, and the disconnected communication between different teams and systems.
Change in Plan:
After the implementation phase began, DPD also acquired Geis. As a result, the primary focus shifted to ensuring a smooth integration of both companies, leading to a revision of all previously established processes.
"DPD chose Enehano as their implementation partner because their offer was the most professional and best suited to our needs. One of the deciding factors was also their team, which consists of senior analysts."
David Žežulka
SALES & MARKETING DIRECTOR
The greatest benefits of digital transformation
Client 360, pipeline management
Automation of processes, including multi-level approval and workflows
Quick navigation in daily tasks
All information in one place
Different views for different teams
Implementation of a comprehensive sales process
Integration of financial application
Generation of weekly agenda
Business results can be tracked through business segments
The DPD Group is one of the leading global parcel delivery networks and the number one parcel delivery company in Europe. Its goal is to set an example in sustainable delivery and become a key player in accelerating the e-commerce industry. It is an international parcel service provider. Currently, its operations are decentralized, meaning each national DPD business unit manages its market as it sees fit.
"We replaced the original CRM with the Salesforce solution. Salespeople now have all the information in one place and can provide clients with excellent service.“
"Thanks to the marketing transformation, we have switched to personalized communication with clients and increased the efficiency of our team. The consolidation of five tools into one allows us to respond more quickly to client needs.“
"With Enehano, we can fully leverage the capabilities of FSL technologies in Salesforce, integrate them with our existing solutions, and continuously improve processes to achieve maximum efficiency.“
„The unification of CRM systems simplified processes across five markets and sped up data processing. Thanks to Salesforce, we have a centralized view of B2B customers and better understand their needs.“
,,With Salesforce, our contact center is faster, more stable, and more transparent. Thanks to pilot users and a gradual rollout, the team adopted it without any issues."