Heureka Group
„The unification of CRM systems simplified processes across five markets and sped up data processing. Thanks to Salesforce, we have a centralized view of B2B customers and better understand their needs.“
Jiří Svoboda
Group Head of Ad Tech & CRM
Salesforce at Heureka Group: Five countries, one CRM, more efficient management.
Heureka Group previously managed diverse CRM solutions across five markets and products, which hindered effective group management and centralized reporting.
The implementation of the unified Salesforce CRM system enabled the creation of a 360° view of the customer, harmonized business processes, and prepared the data foundation for reporting.
Choosing Enehano as a partner was crucial due to their experience and ability to deliver the project on time and within budget.
In the first phase, the solution was successfully launched in the Czech Republic and Slovakia, and is now ready for expansion to other markets.
Unified CRM for 5 markets.
Unification of legacy CRM solutions and data migration.
Delivered in 9 months.
„We expect an increase in efficiency from the implementation of Salesforce CRM, where key to success is system adoption among users not only at the executive level but also in reporting. In addition to intensive training and continuous development, we support adoption through integration with other tools such as Slack, ERP, email, and more.”
Jiří Svoboda
Group Head of Ad Tech & CRM
The greatest benefits of digital transformation.
360° view of the customer
Unified business processes from lead to invoicing
Centralized data repository for reporting
Consolidation of applications onto a unified CRM platform
Unified product catalog across the group
More accurate sales forecasting for different levels of the organization
Significant simplification of group sales execution
Unified record of customer interactions
Identification of opportunities for further development of the Salesforce platform
About Heureka Group
Heureka Group is the largest shopping advisor and price comparison website in the Czech Republic and Central Europe, serving millions of customers. Its strategy is to use modern technologies and analytical tools to provide the most accurate and up-to-date information about products and prices, helping consumers make informed decisions when shopping online.
Headquarters
Prague
Industry
E-commerce, price comparison tool
Number of Employees
500
Annual revenue
2,1 mld. CZK
Website
Explore more case studies
ČSOB Insurance company
"We replaced the original CRM with the Salesforce solution. Salespeople now have all the information in one place and can provide clients with excellent service.“
Dalibor Machoň
HEAD OF SALES SUPPORT
Česká spořitelna (part of the Erste Group)
"Thanks to the marketing transformation, we have switched to personalized communication with clients and increased the efficiency of our team. The consolidation of five tools into one allows us to respond more quickly to client needs.“
Lukáš Pudil
PERSONALISATION TRIBE LEAD / DIRECTOR
Vekra
"With Enehano, we can fully leverage the capabilities of FSL technologies in Salesforce, integrate them with our existing solutions, and continuously improve processes to achieve maximum efficiency.“
Jiří Červinka
CEO, CFO
Carvago
„Thanks to Salesforce for managing our key business processes, we have a unified system that supports the expansion of our business and allows for easy addition of new processes.“
Filip Malík
PRODUCT DIRECTOR
Bobcat
„The implementation of Salesforce directly saved us more than 360 hours of work.“
James Brown
PRODUCT SUPPORT DIRECTOR
DPD
„One of the biggest advantages was the creation of pipeline management and the overall tracking of business activity development.“
