Equa Bank
"Given how far we've advanced our marketing and the potential Marketing Cloud holds, I must say that after all our experiences, we would choose to implement Marketing Cloud again."
Ondřej Ševeček
HEAD OF CRM
Replacing CMS with Salesforce Marketing Cloud at Equa Bank
In 2020, Equa Bank chose Enehano Solutions to completely replace its existing CMS with Salesforce Marketing Cloud. Thanks to the long-term collaboration between Equa Bank and Enehano, where Enehano delivered the original CMT (Campaign Management Tool) solution, Equa Bank decided on Salesforce’s Marketing Cloud as a suitable successor to Unica IBM, UBX, and Acoustic.
Delivery within 12 months
Preparation of cloud infrastructure
Marketing Cloud configuration
"Given how far we've advanced our marketing and the potential Marketing Cloud holds, I must say that after all our experiences, we would choose to implement Marketing Cloud again."
Ondřej Ševeček
HEAD OF CRM
Key benefits of digital transformation
Data Stored in the Cloud
The entire database is encrypted in Salesforce.
Configuration of Customer Journeys
Aids in further communication.
Acceleration of Campaign Deployment
Thanks to an easily configurable environment of email, SMS, or push templates.
Omnichannel Marketing
Prevents customer overload with informational emails.
Integration with Google Ads
Allows for evaluation of advertising campaign effectiveness.
Automatic Upgrades
Available three times a year for all Salesforce customers.
About Equa Bank
Equa Bank offered personal and business banking services to approximately 450,000 clients in the Czech Republic. These services included checking and savings accounts, multi-currency payment cards, mortgages, term deposits, consumer loans, insurance, and business loans. It had 50 branches in the Czech Republic. In 2022, Equa Bank was acquired by Raiffeisenbank.
Headquarters
Prague
Industry
Banking
Number of Employees
504
Annual revenue
107.66 million USD
Website
Explore more case studies
ČSOB Insurance company
"We replaced the original CRM with the Salesforce solution. Salespeople now have all the information in one place and can provide clients with excellent service.“
Dalibor Machoň
HEAD OF SALES SUPPORT
Česká spořitelna (part of the Erste Group)
"Thanks to the marketing transformation, we have switched to personalized communication with clients and increased the efficiency of our team. The consolidation of five tools into one allows us to respond more quickly to client needs.“
Lukáš Pudil
PERSONALISATION TRIBE LEAD / DIRECTOR
Vekra
"With Enehano, we can fully leverage the capabilities of FSL technologies in Salesforce, integrate them with our existing solutions, and continuously improve processes to achieve maximum efficiency.“
Jiří Červinka
CEO, CFO
Heureka Group
„The unification of CRM systems simplified processes across five markets and sped up data processing. Thanks to Salesforce, we have a centralized view of B2B customers and better understand their needs.“
Jiří Svoboda
Group Head of Ad Tech & CRM
Carvago
„Thanks to Salesforce for managing our key business processes, we have a unified system that supports the expansion of our business and allows for easy addition of new processes.“
Filip Malík
PRODUCT DIRECTOR
Bobcat
„The implementation of Salesforce directly saved us more than 360 hours of work.“
