T-Mobile
"With the Omnichannel campaign, we manage better client relationships and more precise offer content."
František Trachta
HEAD OF BUSINESS INTELLIGENCE & BIGDATA
Delivery of integrated marketing database for T-Mobile
In the project for T-Mobile, collaborating with Telekom Deutschland GmbH since 2018, the focus was on modernizing and integrating systems. Enehano collaborated on creating an integrated marketing database that allows effective planning, management, and monitoring of marketing campaigns across various communication channels. The project faced challenges in development, utilizing modern technologies from renowned providers such as Oracle and SAS. Implementations included integrations into existing data sources and communication channels with an emphasis on modern Java frameworks. The extensive project was structured into three pillars, including a data quality module for Oracle and solutions for event and campaign processing with SAS technology. Overall, the project provided a significant benefit in the form of modernization, efficiency in managing marketing activities, and ensuring data cleanliness, contributing to the overall strengthening of T-Mobile’s market position.
Sales Cloud launched as MVP in 2 months
Increased conversion rate
5+ Integrations
"With the Omnichannel campaign, we manage better client relationships and more precise offer content."
František Trachta
HEAD OF BUSINESS INTELLIGENCE & BIGDATA
Key benefits of digital transformation
Efficient Campaign Management with Integrated Marketing Database
The project enabled efficient planning, management, and evaluation of marketing campaigns across various communication channels, increasing the overall effectiveness of strategies.
Technological Robustness with Modern Tools from Oracle and SAS
Utilization of the latest technologies from Oracle and SAS ensured technological competitiveness and performance for the project.
Ensured Data Cleanliness and Compliance
Implementation of the data quality module in Oracle technology ensured consistent data cleanliness in compliance with applicable regulations, enhancing information reliability.
Real-Time Event and Campaign Processing
One of the project’s pillars utilizing SAS technology enabled real-time processing of events and campaigns, increasing the ability to quickly respond to customer needs.
Expert Contribution in Analysis, Design, and Solution Development:
The know-how of our team in analysis, architecture design, solution development, and testing provided invaluable expert contributions to the project.
About T-Mobile
T-Mobile is a leading telecommunications company providing comprehensive mobile and telecommunications services. The company’s headquarters are located in Prague. T-Mobile focuses its services on a wide range of customers, including individuals, small and medium enterprises, and large corporations.
Headquarters
Prague
Industry
Telecommunications
Number of Employees
3,276
Annual revenue
29,958 million CZK
Website
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