Contactless Solutions in Digital Payments

August 26, 2022
August 25, 2022
|
Deniz Okumusoglu
|
3
Minutes

Contactless Solutions in Digital Payments

Digital payments are one of many digital transformation initiatives in the banking industry. COVID-19 reduces cash transactions and in-store visits, changing how banks and payment providers engage with their customers. As a result, many financial institutions are accelerating their digital transformation efforts to deliver streamlined end-to-end omnichannel experiences, including real-time contactless payments. Moreover, this customer-centric push toward contactless will probably continue to inform new waves of payment and personal finance innovation post-pandemic. In general, two types of contactless payments are used. 

Contactless Payment Cards

Consumers immediately benefit from contactless payments. Contactless payments, on the other hand, also benefit merchants by allowing them to provide a better in-store experience. One that speeds up, smoothes out, and simplifies transactions.

When a consumer is not restricted by the quantity of cash they are carrying and the payment process is efficient, businesses can experience an increase in throughput and a decrease in abandoned sales as the average transaction value rises. Unless the customer requests it or the transaction has a larger value, the majority of contactless transactions do not require verification or the printing of a receipt upon authorization. As a result, customers spend less time at the register.

Banks may improve their customers' experiences significantly by providing contactless solutions, and by doing so, they can set themselves apart from their rivals by providing services that are of added value to their clients. They can also appeal to a more affluent and VIP customer with the introduction of new upscale contactless smartcards on the market, such as metal cards.

E-wallets

Users can make payments quickly, safely, and conveniently with e-wallets, electronic wallets, or mobile wallet solutions. There are numerous mobile wallets on the market, including Google Pay, Apple Pay, Venmo, Mastercard, and Masterpass.

The majority of digital wallets support connections to regular bank accounts. Users can so shop without providing their credit card information or creating an account. Cart abandonment might be caused by hesitation while providing payment information. Fortunately, customers can avoid this extra step by using digital wallets to pay. Strong customer authentication and two-factor authentication requirements are frequently supported by digital wallets. A more frictionless experience results from taking away this additional layer of 3D Secure. Higher conversion results from a more seamless buying experience.

In the past, there have been some reservations about these uses, especially in relation to issues with data security and confidentiality or issues with value sharing among ecosystem participants. Governments and regulators have promoted contactless payments to limit the virus's spread through contactless technology. Since then, the number of users and volumes of contactless transactions, both using cards and Mobile Wallets, have increased rapidly. 

Consumers today place a premium on convenience and won't be fumbling around seeking for cards when they use digital wallets. Additionally, they are encouraged to return. Win-win.

Security Issues & Digital Fraud

On the other hand, there are some fraud issues may arise. After discovering their account is being used for transactions or purchases they did not allow, the genuine cardholder or owner of the payment information files a complaint. Herein lies the problem for business owners, who will then have to resolve the conflict, pay a host of fines, including chargeback costs and investigation fees, and endure a general loss of time and money. 

To prevent this there are certain steps can be taken into an account;

In spite of everything, digital payments have never been safer than they are right now. Several methods can reduce the likelihood that sensitive data will be intercepted and used fraudulently. These complementing methods preserve the speed and convenience that customers love about online shopping while also preventing fraud and ensuring secure payments. Thus, by enabling lightning-fast payments, issuers and merchants will be encouraged to engage in these innovative methods, which will reduce fraud and grow the industry.

Collaboration Between Traditional Banks and FinTech

Retail and corporate clients have been much more selective in the past ten years when selecting payment service providers, and they now seek for options that are inexpensive, simple to use, and accessible when they are needed. In order to accommodate them, banks have worked to integrate digital technologies into their payment services, first for retail consumers and then for businesses. They have offered better access security and improved safety by verifying the identities of payment recipients. The inability of banks to properly modernize their historical infrastructures and provide fully functional, digital payment systems has been a key roadblock.

Some banks have made an attempt to purchase a fintech rival in order to address this issue. When it comes to payments, fintech companies have had tremendous success. They have successfully provided highly valuable and user-friendly services to users over the years. This has also led to increased collaboration between FinTech companies and banks. Both parties benefit from this collaboration while FinTech companies can access large banks and the established infrastructure banks, on the other hand, can learn new skills and develop innovative FinTech solutions.

This collaboration extends beyond monetary compensation. We are seeing a variety of strategies, such as bank incubators and mentorship programs for startups in their early stages. Innovation labs and accelerators are other type of collaborations, which assist banks in adopting emerging technologies that lead to the development of applications that can support innovative and touch-free transactions.

Others have attempted to create their own technology from scratch, albeit there have been concerns identified. Finding new partners with whom they can collaborate to build a more flexible infrastructure for payment services is one of the best possibilities for banks, both in terms of technology and services. Banks should update the technology they use gradually, and each new step should increase the infrastructure's adaptability in the future. By doing this, businesses can lower their own risk while simultaneously benefiting their clients.

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